5 Days to Count Down: 5 Myths about the CASL Canada’s Anti-Spam Law Myth #1

Myth #1: I can’t send any emails to everyone in my current database any more. 

No. According to the government of Canada, “Spam can be defined as any commercial electronic message sent without the express consent of the recipient(s). Spam is also used as the vehicle for the delivery of other online threats such as spyware, phishing and malware.”

Note the words commercial electronic message. A CEM (as they refer to it), is when “one of the purposes to encourage the recipient to participate in commercial activity.” A commercial activity is,

The information published on the same government website states, “The simple inclusion of a logo, a hyperlink or contact information in an email signature does not necessarily make an email a CEM. Conversely, a tagline in a message that promotes a product or service that encourages the recipient to purchase that product or service would make the message a CEM.”

My interpretation is, Yes! you can continue to send information rich newsletters to your database, but ensure they absolutely do not ‘encourage the participation of a commercial activity’ in any way.

Source: http://fightspam.gc.ca/eic/site/030.nsf/eng/h_00050.html

We hosted a complimentary Open Forum Webinar June 19th for our clients. We shared information about the law that affects the marketing and sales strategies for business. Since then, there seems still be a lot of questions around the issue.

If you would like a copy of the webinar or ebook, email me.