This 3-step Business Development Optimization program is designed exclusively for privately owned companies in the business-to-business sector. Its purpose is to evaluate the current processes and pave the way for increased revenues. The program uses consultation, analysis, personalized coaching and ongoing professional performance development to assess, develop and implement procedures as required.


The program begins with an analysis of current business development practices and a presentation of findings. Independent and group strategic coaching and guidance are used to assist with implementation.


Step One: Business Development Audit


The Business Development Audit is a diagnostic that identifies performance gaps within a company. It focuses on 4 key areas of business development: positioning, product, process and personnel. A report is prepared and presented to key leaders.


The audit process includes the following: interviews and/or surveys with staff and managers, a review of various business development materials, activities and methods such as the prospect qualifying process and presentation and closing techniques, a review of successful and failed business opportunities, online motivational and behavioural assessments for key personnel and other approaches as required. The findings and recommendations developed during the audit form the basis for the customized Development program.


Duration: 2 – 3 weeks


Step Two: Personalized Coaching


After presenting the audit, key personnel as previously identified, participate in a 10 session program, once a week, to implement the audit recommendations. Weekly ‘tool building’ assignments and 60 minute individual review sessions keep the team on track.


Duration: 10 – 12 weeks


Step Three: Analysis


Benchmarks for success, such as revenues, are measured. Next steps are developed and if necessary, monthly one-to-one sessions combined with proven strategies are introduced.


Duration: 6 months

How do I turn my sales challenges around?

The first step is to identify the problem. It could be your current sales process. It could be your people.

How does Pauline help?

In 2 areas: Pauline helps companies increase revenues and make better hiring decisions. Using proven analytical instruments, Pauline and her team help organizations focus on the priorities that will have the most impact on their top line. Pauline advises clients to take constructive action.

What is the format?

Beginning with either a human resource assessment, or a corporate audit, we’ll present either a workshop, one-to-one coaching, or corporate consulting.

How long does it take?

It can take a ½ a day, 10 weeks, or 3 months. The length will vary depending upon your challenges and goals. Most of our clients start with a small solution to address an immediate concern.

What can I expect in results?

Do you want more sales from your existing team? Do you want to decrease your selling time? Do you want different people in your organization? Are you planning to sell your company? Short-term results include improved communication, increased production, and clarity. Long-term effects range from increased revenues to streamlined processes.

How much do your programs cost?

Our solutions range from $295 to $3000 per person. Based on your objectives, solutions are customized according to your budget and timeline.

How do I start?

Let’s start with a conversation and see if there’s a fit. 778-227-8715.