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It may seem obvious, but how many times have we stayed on the course of our business development campaigns, only to find that we went the wrong direction? Often we fall victim to what I call “sales blindness”. It is condition often found in sales professionals because many of us are naturally optimistic by nature. […]
Read MoreOne of the reasons why my first 14 day and night excursion on the sea was such a success, was because it was planned – right down to where we sailed and what we ate, well in advance. Now, I am not saying that there was no room for spontaneity. On the contrary, there was lots of room for a […]
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