CASL Myth # 2 – The government is trying to stop business from marketing.
No. ‘The intent of the new law is to deter the most damaging and deceptive forms of spam from occurring in Canada. Spam includes more than unsolicited commercial messages. It has become the vehicle for a wide range of threats to online commerce affecting individuals, businesses and network providers. It can lead to the theft of personal data to rob bank and credit card accounts (identity theft); online fraud luring individuals to counterfeit websites (phishing); the collection of personal information through illicit access to computer systems (spyware); and false or misleading representations in the online marketplace.
Businesses are victimized by the counterfeiting of business websites to defraud individuals and businesses (spoofing). Network providers—recognizing that spam represents 75 to 90 percent of all email traffic—are forced to invest ever-increasing resources to prevent spam from entering their networks. Once established, spam slows networks down, and spam-borne viruses and other malicious software (malware) are used to operate networks of “zombie” computers (botnets) without their owners’ knowledge. These network attacks threaten the stability of the Internet and online services.’
In other words, the government wants to keep us safe.
Source: https://www.ic.gc.ca/eic/site/ecic-ceac.nsf/eng/gv00521.html#q2
We hosted a complimentary Open Forum Webinar June 19th for our clients. We shared information about the law that affects the marketing and sales strategies for business. Since then, there seems still be a lot of questions around the issue.
If you would like a copy of the webinar or ebook, email me.
