Email is not dead: How to Use Email to Book Appointments Faster
If you have been in business for at least 20 years, then like me, you are addicted to email. And, if you have been in business at least 20 years, like me, you are a decision maker. Put “addiction” together with “decision maker” and you have a winning formula.
Like Pavlovian dogs, decision makers are looking for a little lovin’ from their Inbox; so why not give it to them. How? In a short compelling email that piques their attention and encourages them to respond.
So try this with a prospect that you have been trying to connect with for months.
Here’s the formula – It’s called the 3C’s
- Comfort – Ensure that your client-to-be knows that you understand their situation.
- Control – State the benefits for them.
- Close – Ask for the appointment.
Let’s break it down. The following example was used by a client of mine in the janitorial supply sector who was trying to get an appointment, with no success, for months. After this email, the appointment was booked.
Subject Line: Meeting with you
Body: I understand that you plan accordingly. My objective is to ensure you increase your employee’s efficiency and reduce your expenses. Let’s meet to discuss. Is Tuesday April 22 at 10 am or Wednesday April 23 at 2 pm better for you?
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That’s it! No more, no less. They know who YOU are. They just need to be assured that you will not waste their time. Try it.
